| Bork Communication Group 7105 Country Meadow Ct McLean, Virginia 22101 | Phone: 703.821.8008 Fax: 703.821.8878 E-Fax: 888.684.7654 | E-mail: rbork@bork.com Web: www.bork.com |
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The courtroom is no longer the only legal battlefield that matters. Today, more than ever, corporate fates are sealed by the drama that takes place between lawyers and reporters far from the courthouse. Not only can a persuasive media strategy act as a complement to a legal strategy; it can serve as a protective shield against the threat of lawsuits. Whether you’re arguing your company’s case against a prosecutor or plaintiff’s attorney, it’s likely your opponent has a message strategy designed to win popular support or gain public sympathy. Without an effective public defense, you can lose by default, no matter how strong the merits of your legal case.
When arguing your case in the court of public opinion, the rules of evidence don’t matter. What counts is the ability to craft persuasive messages and deliver them effectively. BorkCG has developed a media-training program specifically geared to the needs and objectives of lawyers involved in high-profile, high-stakes litigation.
Our program provides a full understanding of how the news media operates and how to stay in control in every interview situation. Clients learn a fail-safe process for developing clear, persuasive messages and techniques for delivering them under the toughest and most challenging conditions. Lawyers hone their skills in a variety of interview situations including print, television and the aggressive "media cluster", typical of courthouse steps situations.
BorkCG's "Media Training for Lawyers" will help you make your case outside the courtroom.
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