Bork Communication Group, (formerly Bork & Associates), helps corporations and counsel manage the public risk inherent in high-profile litigation. We help clients use the techniques of modern communication to avoid litigation, win litigation, and above all, protect reputation.
We have designed and implemented communications strategies in some of the most important cases in recent years. Clients have included companies at every stage of litigation: from those anticipating a legal assault to those appealing bad verdicts. They span a broad range of industries and types of litigation. We have been retained in class actions and individual lawsuits involving securities fraud, toxic torts, product liability, regulatory battles, antitrust enforcement, and employment discrimination, to name but a few. In every instance we work closely with counsel to carefully craft and test messages that resonate with critical audiences and support courtroom and negotiation strategies.
We pride ourselves on our ability to insert facts into the noise and confusion of a lawsuit, to establish corporate credibility, clarity of message and critical mass of opinion. We tell our client’s story so that it is heard, understood and remembered.
SPEAKERS BUREAU
Litigation Communication Speakers Bureau
Every week it seems we get a request to put on a seminar about litigation and public relations or to participate in a program being organized by a law firm or company. We've decided to create a Speakers Bureau to heighten understanding about the intersection of law and public relations. Collaborating with leading litigators, legal academics, journalists and pr counselors, we will work with you to create a program that meets your needs. Whether you need a speaker for a law firm lunch or partners retreat, a seminar for a CLE credit, or an introduction to litigation communication for your corporate law or pr department. we would be glad to help you. Just call us at (703) 821-8008 or send us an email at rbork@bork.com.
E-BROCHURE
Download Our New "E-Brochure"
We've added a new feature to our website -- our "e-brochure." Click on the picture at left and you will be prompted to open or save an .exe file. Don't worry, it's safe. When it opens you will see our brochure. Just click the right page to go forward or the left page to go back. Want to share our e-brochure with a colleague or a client? Just save it to a disk and give it to them, or give them our address, www.bork.com, and let them download it for themselves. Inside can be found useful information about our services, experience, clients and more -- the same information that is found throughout our website, but in one easy electronic brochure.
By Robert H. Bork, Jr. · Thursday, December 13, 2007
Does he ever address the allegations? Does he ever deny the allegations? Media Training 101: Start by saying "the allegations are absolutely false." If you can't say that, don't expect anyone to believe the rest of your story.
Sports wives have often come to the defense of their beleagured husbands. Tanya Young Williams had a website -- myjasonwilliams.com -- for years defending her husband, former NBA star Jayson Williams. It's down now, but it was a loving defense of her husband accused in the shooting death of a limousine driver on his New Jersey estate. Williams was acquitted on some of the charges but the jury deadlocked on reckless manslaughter and retrial is likely. There are some other charges for allegedly trying to coverup the circumstances of the shooting.
When you are an unsympathetic character sometimes it is best to send in your better half. In Bonds' case its a heavy lift, but there is no prohibition against wives taking performance enhancing drugs.
By Robert H. Bork, Jr. · Saturday, November 24, 2007
Read the amazing story of Chiquita Brands International's illegal payoffs to Columbian terrorists in an extortion scheme and prosecution by the US government. To those inside the company it must have seemed a no-win situation: Make the payoffs and support terrorists and break the law or stop the payments and put your employees' lives at risk.
The company tried to walk a middle line by continuing the payments while going to the government. In the end, the company plead guilty, paid millions in fines, employees were killed, careers were ended, and the Columbian business sold.
In the middle of this nightmare it might have seemed hard to tell right from wrong, but with the benefit of hindsight it seems fairly predictable that the with no good outcome possible, the best end would have been to stop the payments immediately, apologized publicly and saved as much of the company's reputation as possible.
Ultimately, Chiquita sold its Columbian unit. In a statement on the US Chamber of Commerce website, Chiquita tells its side of the story. In an effort by new management to begin repairing the reputational damage caused, the line is to blame the government for not lifting the threat of prosecution to help the company do the right thing. Not a winning argument, but probably a fair criticism.
By Robert H. Bork, Jr. · Saturday, November 24, 2007
Okay, you're Barry Bonds' PR consultant and now it is your turn at bat. The government has indicted your client for obstruction. Do you:
a) bunt, b) single, or c) swing for the fence?
The consensus of two PR pros interviewed at radaronline.com seems to be that it's too late. I'm not so sure. Having looked at the indictment, there may be a way to survive this debacle. It will take option d) to pull it off, however. What's option d), you ask? More on that in a later post.
LawBeat offers this list of top-10 sins of legal reporters. Those of us who deal with legal reporters from the corporate side probably could double this list to twice the size. This is a good place to start, however.